Amer Sports plans to invest BGN 7.8 M, or $5.5 million at current exchange rates, to expand its Pamporovo Ski factory in the Bulgarian mountain resort of Chepelare over the next three years, according to the office of Bulgaria's Minister of Economy, Energy and Tourism Traycho Traikov.


After its completion in 2013 the factory will double its annual production up to 1 million skis and will be among the world leaders in the field. Amer Sports bought the factory in 2008 for EUR 5 M (BGN 10 M) and it currently manufactures half of Amer Sports skis. The balance are made at its plant in Austria.

By the end of 2012, Amer Sports will have invested BGN 40 M in the ski plant in Chepelare, which already employs 640 people. The new project shall create another 100 jobs in the high-unemployment region of Smolyan.


Amer Sports Bulgaria EOOD is 100% owned by the Austrian Amer Sports Holding GmbH, a subsidiary of the world ski producer Amer Sports Corporation. The Finnish company Amer Sports Corporation has a market share of about 25% on the global ski market, and its ski are delivered directly to the stores of Atomic and Solomon around the world.