Amer Sports Corp. acquired Armada, the U.S. ski brand, with annual net sales of $10 million.
The acquisition includes the Armada brand, Armada-branded products, as well as intellectual property and distribution rights. The purchase price was approximately $4.1 million, of which $2.5 million will be settled with cash. Armada will be integrated into Amer Sports Winter Sports Equipment business unit.
“The acquisition enables us to further accelerate especially in the US market where Armada has a solid presence. Further, the acquisition is synergistic, as we have already in the past collaborated with Armada through a joint manufacturing arrangement. We’re pleased to welcome Armada into our portfolio of strong, well-positioned brands”, says Michael Schineis, President of Amer Sports Winter Sports Equipment.
The acquisition has no material impact on Amer Sports 2017 financial results.
Headquartered in Park City, UT, Armada designs, develops, sells, and distributes its branded ski equipment and apparel throughout the U.S., Canada, Europe and Asia. Founded by professional skiers in 2002, Armada is led by Erik Snyder, CEO.
Amer Sports brands include Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto, Precor, DeMarini, Louisville Slugger and ENVE Composites.
Photo courtesy Armada
