's Quidsi unit reportedly is launching a new sports and activities e-commerce site called The website is designed to outfit kids with sports, dance and art supplies.

“ is a completely new way to shop for kids' favorite sports & activities,” according to a message sent to manufacturing partners that was attained by “Whether they are into sports, outdoor recreation, dance, or art, has the gear kids need. With over 35,000 products in one place, plus helpful tools like Age Filters, Gear Checklists and Gear Guides, you'll spend less time shopping, and more time cheering your kids on.” acquired Quidsi, operator of, in April 2011. It has since launched a number of new sites targeting pets (,  home products ( and toys (

Amazon has not yet formally commented on the website.

Separately, Amazon is consolidating, its fashion shoe and accessories website launched in 2007, into on Sept. 27 will become part of Amazon/Fashion.