Amazon on Thursday opened Amazon 4-star, a new physical store where everything for sale is rated 4 stars and above, is a top seller or is new and trending on Amazon.com.

The store is located in one of New York’s most vibrant neighborhoods—SoHo—on Spring Street between Crosby and Lafayette Streets.

The store will also have local features like “Trending Around NYC” and “Top Selling Around NYC” that make it easy for customers to shop. Customer can also can test-drive Amazon devices along with smart home accessories that work with Alexa. They can shop other popular consumer electronics like headphones, speakers, fitness tech, wearables, computers and more. Other categories at the store include toys, games, devices, consumer electronics, kitchen, home, books and more.

Every product in our store has a digital price tag, which includes the average star rating and total number of customer reviews the product has received as well as the Amazon Prime price and list price and Prime member savings.

“We started with some of the most popular categories on Amazon.com including devices, consumer electronics, kitchen, home, toys, books and games and chose only the products that customers have rated 4 stars and above, or are top sellers or are new and trending,” Amazon said in a blog entry. “Today, the average rating of all the products in Amazon 4-star is 4.4 stars, and collectively, the products in store have earned more than 1.8 million 5-star customer reviews.

“Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together” and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.”

Photo courtesy Amazon