Alterra Mountain Company announced that Rob Rohn had been named President & COO of CMH Heli-Skiing & Summer Adventures based in Banff, Alberta, Canada, effective immediately.
Rohn will be responsible for CMH’s operations and drive the profitability and growth of this destination by improving its guest experience. He will report to the brand’s Central Region Chief Operating Officer, Sky Foulkes.
Rohn is a certified ACMG/IFMGA Mountain Guide. He started at CMH as an apprentice ski guide in 1984, becoming a winter guide at CMH’s Bobbie Burns, Monashees and Bugaboos lodges and was eventually named Bobbie Burns area manager in 1991. From the early 2000s, his role evolved, ultimately to President & COO last fall.
“Rob’s 37-year tenure with CMH has spanned all aspects of the business, making him a great fit to lead this wide-ranging business,” said Mark Brownlie, COO, Mountain Division, Alterra Mountain Company. “The CMH operation includes 11 luxury lodges, a fleet of helicopters, 140 guides, and industry-leading safety measures, all integral parts of Rob’s deep experience and true passion.”
CMH Heli-Skiing & Summer Adventures halted operations in March 2020 due to the pandemic and, as acting President & COO, Rohn led the team through the disruption and set a path forward. Currently, CMH plans to begin summer operations in mid-July, available to Canadians only, and will welcome international visitors when restrictions are lifted and borders reopen to non-essential travel.
Photo courtesy Alterra Mountain Company
