Alterra Mountain Co. announced that it has closed on the purchase of Sugarbush Resort in Vermont, bringing the company’s total year-round mountain destinations to 15 throughout North America, including the largest heli-skiing operation.
“With the acquisition of Sugarbush Resort, we are excited to expand our presence within the Northeast skier market as we grow our Alterra Mountain Company family of destinations to 15,” said Rusty Gregory, CEO, Alterra Mountain Co. “We have been working with the team at Sugarbush since the inception of the Ikon Pass and found we had a like-minded vision of the industry, our community and the mountains we all love. We look forward to growing that relationship as we move into our future together.”
Win Smith will stay on as president and COO of Sugarbush Resort and will oversee daily operations of the destination and its future capital improvement plans.
Sugarbush Resort’s Ikon Pass access will remain the same for winter 2019/20, with seven-day access on the Ikon Pass and five-days access with blackouts on the Ikon Base Pass.
Founded in 1958, Sugarbush Resort is a year-round mountain destination located in the Mad River Valley of Vermont. Alterra Mountain Co.’s destinations offer ski, snowboard and all-season activities spread throughout six states and three Canadian provinces.
Alterra Mountain Co. was created when affiliates of KSL Capital Partners, owners of Squaw Valley Alpine Meadows and affiliates of Henry Crown and Company purchased Intrawest and Mammoth Resorts. Subsequent acquisitions have included Deer Valley Resort in 2017, Solitude Mountain Resort in 2018 and Crystal Mountain in 2018.
