AlterG, the maker of Anti-Gravity Treadmills, announced its hiring of Steve Basta as chief executive officer. David Grenewetzki, who served as interim CEO since March 2011, will continue to serve as president of the Fremont, CA company.
Basta brings over 15 years of extensive experience in both building and managing medical device companies to AlterG, whose mission is to change the way people recover and athletes train. He will be responsible for overall strategic guidance of the company, including sales, marketing, operational and finance matters.
From 2002 through 2010, Basta served as CEO of BioForm Medical, Inc, navigating the company through multiple market-leading product launches; the successful commercialization of the #3 worldwide dermal filler, and the development and launch of BioForm’s second major aesthetics product. He also led BioForm’s financial and corporate evolution through a $250 million acquisition by Merz, a privately held German pharmaceutical company. After the February 2010 acquisition by Merz, Basta served as the global business unit leader for Merz Aesthetics.
Mark McKee, Chairman of the Board of Directors for AlterG, says, “We feel enormously advantaged to have Steve at the helm. We anticipate that his financial and management expertise as well as his strategic leadership will strengthen our business and further our market leadership. Steve’s vision and proven track record will help AlterG become a leader in rehabilitation and training.”
David Grenewetzki is currently the President and member of the board of directors of AlterG and has served as the interim CEO since early 2011. He will continue to provide the company with top-level expertise in guiding new technology development and help AlterG continue to grow quickly.
