Alo Yoga opened a virtual store offering digital styling services where customers can browse the brand’s collections, customize outfits and view selected videos from the company’s Moves workout platform.

The brand partnered with experiential e-commerce company Obsess to create the store. Users can access the store via desktop, mobile or Meta Quest 2 VR headset.

Said Angelic Vendette, VP and global head of marketing at Alo. “The immersive virtual store powered by the Obsess platform will help us reach and engage the Alo community wherever they are and allow us to share our Spring launch, along with our core collection, in a 3D environment that feels unbelievably similar to shopping in one of our stores in real life.”

“Interactive shopping experiences incorporating VR are the future of e-commerce,” said Danny Harris, co-founder and co-CEO of Alo Yoga. “They are an exciting new way for a visionary brand like ours to reach and engage our community while transporting them directly into our world.”

“We’re excited to see the impact of this experience,” said Anand Dass, director, Metaverse Content Applications at Meta. “Obsess is transporting the digital storefront into virtual reality, and we are looking forward to learning how this could change the way consumers shop.”