Alleson Athletic, a leading sporting goods apparel supplier of stock and sublimated uniforms, spirit wear and outerwear, announced the appointment of John Lavelle as vice president of sales.
John comes to Alleson with extensive sales experience coming from Alpha Broder, where he most recently served as Regional Vice President. John brings a wealth of knowledge and expertise in selling athletic and promotional apparel products and building relationships with key accounts. In this new role, John will report to Todd Levine, president of Alleson Athletic.
John will oversee strategic direction and management for all of Alleson and New Balance/Warrior/Brine team apparel sales. “Alleson is a great company with a successful history in sporting goods. I look forward to increasing the value that Alleson brings to their current customer base, while expanding their reach through growth opportunities in emerging markets,” said Lavelle.
“I am very pleased that John will be leading the Alleson Sales force and creating new opportunities for Alleson,” said Levine. “John comes to us with a unique knowledge, business expertise, and industry perspective. I look forward to working with John in his new role as we continue to drive superior results for our customers.”
Family owned and operated since 1933, Alleson Athletic operates under four divisions; including Alleson Athletic, Alleson Cheerleading, CHROMAGEAR and New Balance/Warrior/Brine team apparel.
