Allbirds released a golf shoe, the Golf Dasher, built with sustainable materials and the fit of the brand’s Dasher silhouette, with added traction and water-repellent materials.
“A golf shoe has been a top customer request for a long time. Consumers told us time and time again that the selection of comfortable, sustainable golf shoes just wasn’t up to par…and when we saw our consumers adding spikes to their Allbirds sneakers, we knew it was time to get Golf Dashers on the green,” said Tim Brown, co-Founder and co-CEO.
Timed with the drop, Allbirds partnered with golf personality, broadcaster, TV and podcast host Will Lawery to “activate his mission to bring visible equity to golf.” Lowery partners with “people, brands and organizations aligned with his values to expand awareness of and access to the game.”
“The focus of all my projects and partnerships is to highlight the power of golf beyond the industry. This game is so much more than a game. It’s a tool for connection, access and upward mobility. A lifesaver for some and a superpower for others, it opens doors and creates community. As purpose-driven brands like Allbirds actively engage in amplifying this message, we begin to secure a more equitable future for the game,” said Lowery.
The Golf Dasher features include a ZQ-certified Merino wool liner, SweetFoam midsole using Allbirds’s proprietary foam made with carbon negative, sugarcane-derived green EVA, natural rubber traction, water-resistant recycled polyester ripstop on the upper and bio-based TPU mudguard around the shoe’s bottom, and a microsuede saddle tied into the laces to enhance midfoot and heel lockdown.
Photo courtesy Allbirds