Running USA announced a three-year partnership with Los Angeles-based Alanic Activewear. Alanic will offer Running USA members joining or renewing their memberships co-branded apparel.

Alanic works with major marathons across the United States and around the world. They have created apparel for the Los Angeles Clippers, NFL Super Bowl, Seattle Seahawks, ICC World Cup as well as Marshawn Lynch’s “Beast Mode” brand and Justin Bieber’s “Drew House” line.

Major running events sourcing their event apparel from Alanic include; Tough Mudder Mud Run, Hot Chocolate Series, San Francisco Marathon, Richmond Marathon, Seattle Marathon, Beirut Marathon, Great Ethiopia Run and others worldwide.

“We’re excited to welcome Alanic as a multi-year partner,” said Christine Bowen, vice president of programming, partnerships and operations for Running USA. “They’ve shown a long-term commitment to the industry and continue to drive performance innovation with their apparel products.”

“We’re really working toward global expansion and making Alanic the next big name in the activewear and endurance space,” said Johnny Beig, general manager for Alanic. “We see this partnership with Running USA and our continued support of the running industry as an important piece of that growth.”

Alanic will also be a major exhibitor at the Running USA Industry Conference in Las Vegas, set for Feb. 9-11, 2020. Learn more about the event.

“We’re a longtime participant in the Industry Conference, which is such a good opportunity to connect with others in the running community,” said Beig. “We look forward to seeing you all in Las Vegas. Let’s have an amazing time this coming February!”