CEO Rory Fuerst has assumed the role of president at Keen Inc., the company he founded in 2003.

Grayce Weber joined Shimano as senior marketing manager for fishing.

Cascade Designs, the parent company of outdoor brands including Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine and PackTowl named Brandon Gough as its new U.S. sales manager.

Dick’s Sporting Goods selected WPP-owned VML as its agency of record for Second Skin, its new compression fitness apparel line.

Grassroots Outdoor Alliance (GOA) added Altra Footwear and Grand Trunk to its national vendor network.

CCM Hockey and its Russian distributor, SportConcept, stated that NHL player Alex Ovechkin has decided to exclusively play and train in CCM hockey equipment.

Grayl, a Seattle-based producer of water purifier bottles, welcomed Three Mountain Associates to its team of sales representatives in the Northeast and Mid-Atlantic territories.

U.S. Polo Assn. signed polo players Ashley Busch and Juan Bollini as global brand ambassadors.

Mount Snow promoted Erik Barnes to the position of general manager.

Feetures became an official vendor partner of Fleet Feet Sports.

Oboz signed on as the exclusive footwear sponsor in 2017 and 2018 of the Banff Mountain Film and Book Festival and the Banff Mountain Film Festival World Tour for both 2017 and 2018.

The American Sportfishing Association’s (ASA) board of directors stated that Glenn Hughes, ASA’s vice president for industry relations, has been hired to take on the role of president beginning April 1, 2018.

Adidas is expected to end its 20-year deal to manufacture AC Milan football kits, according to numerous reports.

Nuun signed on as the Official Electrolyte Partner of the first-ever U.S.-based Virgin Sport Festival of Fitness.

Garmin International Inc. stated that it has been selected as an official supplier for the Volvo Ocean Race 2017-2018.

Rep the Squad, a new subscription-based club offering officially licensed professional sports jerseys, has raised $1.5 million in venture funding.

Stefan Jacobsson, chairman of the Board of Directors in Thule Group AB, has informed the nomination committee that he will not stand for re-election at the company’s annual general meeting on April 25, 2018.

Maurice Sporting Goods stated that Peak Global Holdings LLC, the parent company of Big Rock Sports, Head Quarters Taxidermy Supply and Bluefield Brands, signed a letter of intent to acquire the company.

Photo courtesy Dick’s Sporting Goods