Amer Sports Corp. acquired Armada, the U.S. ski brand, for approximately $4.1 million, of which $2.5 million will be settled with cash.
Spalding and the NCAA extended a partnership that will make the basketball equipment provider the official supplier of backstop, backboard and goal equipment for both the Division I Men’s and Women’s Basketball Championships through August 2021.
Columbia Sportswear Company named David Lawner senior vice president of North America direct-to-consumer (DTC), elevating him from the interim role he had held since joining the company in October 2016.
Vail Resorts Inc. hired Lynanne J. Kunkel as chief human resources officer of the company, effective May 15, 2017.
Topgolf stated that former Starbucks COO Troy Alstead has joined its board of directors.
Steve Hill, president of Zappos, will step down in June, according to Footwear News.
Zumiez Inc. appointed Troy R. Brown to the position of president North America and Adam C. Ellis as president international.
The North Face added Zach Miller and Andrew Miller to its endurance running team, joining the likes of Rory Bosio, Dean Karnazes and Rob Krar.
L.L.Bean appointed The VIA Agency to become its agency of record. The Maine-based firm will handle its promotions and advertising campaign.
Eagle Creek, a travel outfitter, hired Monica Rigali as marketing director, effective immediately.
Keen Inc. signed on as a sponsor of REI Outessa, three outdoor adventures designed to connect women with the outdoors.
Kammok, a manufacturer of outdoor gear, added Jacob Juul Hastrup of The Good Karma Company as its Scandinavian distributor.
SnowSports Industries America welcomed Chris Licata (Tecnica Group USA); Alex Draper (K2 Sports); Johan Malkoski (C3); Brooke MacKenzie (Kjus); Eric Tung (Fera); Elysa Walk (Burton); and Chico Bukovansky (DaKine) to its board of directors.
Riddell is moving its corporate headquarters to Des Plaines, IL, about half a mile from its current offices in Rosemont.
RYU Apparel Inc. created an Advisory Board and is planning to open its first Toronto location in spring 2017.
Yuba Bicycles, a manufacturer of electric and pedal-powered cargo bikes, has tapped Terra Public Relations to spearhead its public relations strategy in North America.
Outdoor Retailer partnered with EventSphere to handle hotel reservations for Outdoor Retailer Summer Market and beyond.
Weatherby, a manufacturer of rifles, shotguns and ammunition, hired Taylor Whitney as its brand coordinator.
USA Field Hockey and STX formed a partnership that will include design and development of all on-pitch and off-pitch apparel through the Tokyo 2020 Olympic Games.’
Bahamas Development Corporation (BDCI) acquired the apparel manufacturing assets of Incite Brands LLC, known for Incite Performance Wear.
Rox Volleyball, the Florida-based volleyball apparel line, signed Olympians and Florida natives, Phil Dalhausser and Nick Lucena, to be brand ambassadors.
Photo courtesy Armada
