Adidas inked a multiyear extension with 2016 National League MVP, Kris Bryant of the Chicago Cubs.

Adidas by Stella McCartney signed leading female F1 development driver Carmen Jorda.

Akervall Technologies Inc., maker of Sisu Mouth Guards and SOVA Night Guards, hired Kathy Capelli as COO and CFO.

American Apparel told nearly 3,500 employees in Southern California that they may lose their jobs on January 6 depending on the outcome of a likely sale to Gildan Activewear.

Asics and the IAAF signed a new multiple-year partnership.

Backbone Media added Christine Carter and Doug Stuart to its public relations team.

Boa Inc. hired Jeff Fleming to the new position of Global Sales and Marketing Manager.

China’s Supreme People’s Court ruled in favor of Michael Jordan in a long-running trademark case against a sports company that traded under a name identical to Jordan’s Chinese name, Qiaodan.

The FDRA elevated its President Matt Priest to the role of CEO.

Fitbit acquired specific assets of Pebble, including key personnel and intellectual property related to software and firmware development.

Fortitude International acquired the film rights to the story of the Dassler brothers, Adolf and Rudolf, and their rivalry that led to the creation of Adidas and Puma.

Genesco Inc. entered a definitive agreement to sell SureGrip Footwear to Shoes For Crews LLC (SFC).

Iconix Brand Group Inc. hired Jamie Cygielman as EVP and CMO, effective January 3, 2017.

Keen hired Jens Christian Meier as EVP of its global value chain.

Klean Kanteen added Elliott Nolan and Mike Felix to its sales team.

K-Swiss appointed Mike Miringoff as Global Director of Tennis for the K-Swiss brand.

Nike and the French Football Federation extended their partnership to run from 2018 through the 2026 season.

Nike Inc. reached an agreement on a new £400 million 12-year extension to its deal with England’s national football team.

Oakley and Big Bear Mountain Resort unveiled a two-season partnership, making Oakley the official eyewear and goggle brand of Bear Mountain and Snow Summit.

Parker Bows named Adam Greer as its new Regional Sales Manager for Texas, Louisiana, Oklahoma, Kansas and Arkansas.

Pinarello Holding received a majority investment by equity firm L Catterton, formed in 2016 through the partnership of Catterton, LVMH and Groupe Arnault.

Planet Fitness Inc. appointed Bill Bode as SVP of Franchise Operations.

Puma signed an endorsement deal with the Borussia Dortmund centre-back Marc Bartra.

Reef named Academy Award Nominee and recording artist Hailee Steinfeld as the new face of its Escape Collection.

Target’s activewear brand C9 Champion unveiled a collaboration with fitness guru Anna Kaiser.

T-H Marine gained exclusive global rights to manufacture and distribute the Wave Away Sonar and GPS Screen Cleaner product line.

The North Face added ultramarathon athletes Clare Gallagher, Paddy O’Leary and Cody Reed to its performance team.

Toad&Co promoted Nina Brito as the company’s new Dealer Sales Manager.

Tyr Sport signed 2016 Olympian Jacob Pebley to its roster of sponsored athletes.

Vertical Brands, which acquired the worldwide license for K2 Sports Apparel, named Bill Post as its Director for the brand.

VF Corporation said Karl Heinz Salzburger, VP and Group President of VF International, will retire at the end of 2017. Aidan O’Meara will assume the role on April 1, 2017.

Photo courtesy Oakley