Nike signed four major prospects in the upcoming NFL draft – Deshaun Watson, Dalvin Cook, Christian McCaffrey and John Ross – to endorsement deals.
Adidas and human performance company Exos extended their long-term partnership.
Oboz Footwear hired Dawson Westenskow as its product line manager.
Cascade Designs appointed John Twomey as distributor sales and European marketing manager for Europe.
VF Corp. stated that Martin Schneider, vice president and chief information officer, will retire at the end of 2017.
Under Armour reached a deal to become as the official all-school outfitter of Wichita State University, beginning July 1, 2017.
Outdoor lifestyle apparel company Toad&Co opened its new 1,500-square-foot retail location in Golden, CO.
Big Agnes Inc. added Kinetic Representatives and Sky Ambitions to its sales team, covering the Mid-Atlantic and New England regions.
TomTom partnered with Basic-Fit, a leading European fitness chain.
Rose Lavelle, the 2017 number one draft pick in the National Women’s Soccer League, signed a multi-year endorsement deal with New Balance.
Honey Stinger, a manufacturer of honey-based nutritional products, has added new positions across its sales and marketing divisions.
Susan Branch, Billabong Women’s global general manager since 2014, is stepping down in May. Katie Singer is being promoted to global VP, merchandising & design for women’s, reporting to Billabong Global President Shannan North.
The Mizuno Experience Center opened at The Battery Atlanta.
Whistle Sports, a sports media company, hired J LaLonde as its new vice president of content.
Silipos, a manufacturer of active lifestyle products, revealed a partnership with Running Room, Canada’s largest running and walking retailer with 117 stores.
Mongoose, a brand of Dorel Industries Inc., now offers their full line of bikes, at a range of price points, on Amazon.
Good To-Go, a dehydrated meal brand, added multiple rep agencies across the U.S. and Canada.
Bad to the Bone Sports, creators of the Ultra Race of Champions (UROC), signed a multi-year partnership with CamelBak.
Beeline Bikes, a mobile bike shop, unveiled its Beeline2U Program allowing specialty product brands to access its network of mobile bike shops for fulfillment.
Active Interest Media, the parent of Yoga Journal, Backpacker, Ski, Skiing and other magazines, promoted Jonathan Dorn to chief innovation officer.
Tepui Tents partnered with Portland-based Nemo Design for marketing initiatives, brand strategy and creative design.
Chums and sister brand Beyond Coastal, a manufacturer of sun care products, have hired Colleen Gilligan to lead all marketing operations for both brands.
Oregon-based energy bar company Picky Bars formed a multi-year partnership with the United Kingdom’s Paula Radcliffe.
Pure Barre, a barre franchise in North America, today announced the return of founder Carrie Dorr in the role of chief barre officer.
Guidefitter, an online hub for guided hunting and fishing adventures, selected Gray Loon Marketing Group to be its media relations agency of record.
Performance lifestyle sports nutrition company MusclePharm formed a three-year strategic partnership with professional rugby team Munster Rugby of Ireland.
Sena, a bluetooth innovation company, brought on cycling industry veteran Chris Clarke to lead the company’s new cycling division.
Photo courtesy Pure Barre
