Collective Licensing International, LLC, owner of the Airwalk® brand, recently announced that the company has entered into a pan-european licensing agreement with France-based Royer SA to license the Airwalk® brand. Royer SA will distribute and market Airwalk® branded footwear, outerwear, apparel, accessories and hardgoods throughout continental Europe and French speaking North Africa. Royer SA expects to see Airwalk® product on shelves as early as Fall 2004.
“Royer SA has a strong history of bringing niche brands to the European market and has developed an international reputation as a leader in brand building and sales,” said Bruce Pettet, president and CEO of Collective Licensing International.
“We believe that Royer will be the ideal long term license partner to support the continued growth and success of the Airwalk brand.”
“Airwalk has a strong reputation in Europe and is a perfect addition to our portfolio of brands,” said Jacques Royer, president of Royer SA. “We are thrilled to add Airwalk to our cache of powerful brands, and are confident that our endeavors together will be highly successful.”