Airwalk will sponsor a beach clean-up event in conjunction with the Oahu chapter of The Surfrider Foundation, a non-profit organization dedicated to the protection and enjoyment of our world's oceans, waves and beaches. The event will take place on Saturday, December 11th from 10 a.m. to 12 p.m. at Oahu's North Shore at Sunset Beach. Airwalk pro surfer Anastasia Ashley will participate in the clean-up effort and speak on environmental threats affecting beaches and oceans.
Lunch will be provided for participants, during which Ashley will facilitate a discussion on environmental threats and conduct an interactive Q&A with participants. The clean-up is the second that Ashley is participating in with the Surfrider Foundation. Last December, Ashley also took part in a clean-up at Sunset Beach, where she gave away 25 pairs of her signature Airwalk sneaker.
This year, in addition to the clean up effort, Airwalk and Ashley will give away the “Hope” shoe from Airwalk's The Good Shoe Project to the first 30 participants arriving on site. The Airwalk “Hope” shoe will go on sale beginning December 15, 2010. For each “Hope” shoe sold through Feb. 14, 2010, Airwalk will donate one pair to a child in need in Central America. In keeping with the spirit of the program, a pair of shoes will be donated to the Good Shoe Project for each of the 30 pairs being given away at the event. The “Hope” shoe can be purchased at any Payless ShoeSource store, as well as online at www.payless.com for just $19.99.
“I'm thrilled to partner with Surfrider again this year,” Ashley said. “I'm also excited about the opportunity to spread the word about the Hope shoe and The Good Shoe Project. The beach clean-up not only allows me to give back, but this year I can raise awareness about Airwalk's great cause shoes for children in need It's a win-win for everyone involved.”
“Anastasia continues to prove herself as a driven athlete and brand ambassador year after year, and we admire that she also finds time to support great causes like The Surfrider Foundation and The Good Shoe Project,” said Eric Dreyer, Vice President of Brand Management at Collective Licensing International. “We are very proud to support Anastasia and the Surfrider Foundation in their collaborative effort to clean up Oahu's Sunset Beach, while spreading the word about the Hope shoe.”