Collective Licensing International (CLI) announced a new three-year agreement with Fashion Options of New York. Under the agreement, Fashion Options will hold a license for men's and boy's apparel in the U.S. for the Airwalk brand.
“We look forward to continuing our long-term relationship with Fashion Options,” said Bruce Pettet, president and CEO of Collective Licensing International. “With their knowledge of the sportswear industry we are confident that they will be a great partner to expand the presence of the Airwalk brand in the US.”
Airwalk, one of the most recognized action sports and youth lifestyle brands in the world, was established in 1986. Today, Airwalk is owned and licensed by Collective Licensing International, in conjunction with over 50 strategic partners covering nearly 100 countries around the world.
“The CLI team has proven to be experts in the branded licensing business,” said Ray Stewart, Vice President of Fashion Options. “They have a global perspective and strong consumer insight, and their innovative design and creative marketing enhances their long term partnerships with brand licensees and consumers.”
Fashion Options is a unique, vertically integrated, branded and private label apparel company. They have in-house design, product development, and marketing support and specialize in men's, women's and children’s sportswear, active wear, and loungewear.
Collective Licensing International, LLC, a subsidiary of Collective Brands, Inc., was formed in January 2004 and is the owner and/or license operator of Airwalk, Above the Rim, Vision Street Wear, Clinch Gear, STRIKEFORCE, Sims, Lamar and LTD, World Snowboarding Championships, genetic, Dukes, Rage, Ultra-Wheels, and Hind.
Fashion Options annual revenues are in excess of $100 million dollars. Their distribution channels include sporting goods chains, department and specialty stores as well as mass merchants.
