AGENDA, the trade show forum for action sports, surf, streetwear, lifestyle and footwear industries, headed to Sin City for the second consecutive year, taking over the Sands Expo in The Venetian/Palazzo Hotel. Following the success of AGENDA’s Long Beach and New York last month, the Vegas show continued the momentum with an over 22 percent growth in retailer attendance.
AGENDA Vegas expands its lifestyle categories to welcome the introduction of the WOODS and AGENDA WMNS. “It was great to see a balance of brands unite at this seasons’ AGENDA, buyers seemed very comfortable writing orders within the diverse group of brands,” downloaded Justin Heit, Creative Director of RAEN Optics. Susan Boyle, owner of one of New York City’s best and most beloved sneaker and streetwear stores Rime, affirms AGENDA’s reach by saying, “Rime had so many great meetings there that are leading to some amazing projects it gives us great opportunity to see the lines as well as sitting with upper management to discuss everything about our business.”
Supporting the new show expansions was AGENDA’s curated peripheral activations aimed at rounding out the show categories. The most talked about show activations included the Reebok Retro Barbershop, Hypebeast’s Photo Gallery, GPen’s Mini Golf Course, and as well as Flex Fit Basecamp installation. Continuing in true AGENDA fashion, AGENDA Vegas continues to capture the attention of the music industry’s heavies and up-and-coming talent ranging from Grammy Award-winning hip hop artist and producer, Swizz Beats, along with DJ Drama, Rick Ross, Cam’ron, French Montana, Travi$ Scott, Kid Ink and other special musical talent. AGENDA attendees were treated to live impromptu performances, while watching their favorites getting fresh cuts at the Reebok Classic Retro Shop.
“Last year’s inaugural launch surpassed our expectations. We came back to bring the AGENDA experience to Vegas for a second year, and couldn’t be more excited about it,” explains Aaron Levant, AGENDA founder. “Many of the brands were unsatisfied with the existing Vegas show format. After entering Vegas last August, we have received overwhelmingly positive feedback from both retailers and brands. Returning to Las Vegas was a no brainer.”
AGENDA continues to capture and curate the authentic youth lifestyle, streetwear and footwear categories, welcoming new brand additions to the landscape such as New Balance, Beats by Dre and Reebok, creating an overall more diverse brand offering.
The next AGENDA show will take place on July 10th 11th at the Long Beach Convention Center.
Agenda is part of Reed Exhibitions.