Agency: Verde Brand Communications

Team kicks off the 2020 season this week at the Santos Tour Down Under; adds new riders to roster.

Yaktrax introduces two new ice traction devices—the Ascent, the Traverse. The Traverse and Ascent add two versatile, innovative, and lightweight options to the Yaktrax lineup. The Ascent is designed for extreme ice and snow, and the Traverse is an all-purpose traction footwear.

Athletic Greens’ all-in-one nutritional drink offers multifaceted approach to health and training for USA Cycling athletes.

Top-ranked pro continental cycling team will use Outdoor Research layers to protect riders before and after races during 2020 season.

Over 700 women will toe the line in 2020, over 30-percent of the field; all distances sold out.

TriggerPoint announces the launch of new TriggerPoint Impact Percussion Massage Gun. Designed to prepare your muscles and help you recover faster pre- and post- workout, the high-performance Impact Massage Gun delivers controllable and targeted deep tissue massage with four speed settings. The new Impact also boasts a quiet, brushless motor which maximizes battery life and reduces noise. The new Impact Percussion Massage Gun will be available online and at select retailers beginning January 1, 2020.

The adventure-focused hospitality group partners with nonprofit organizations Cool Effect™ and Trees for the Future in an effort to further its efforts in stewardship of the outdoors.

Pleasant Valley, MO, December 2, 2019 – Chamois Butt’r, the original skin lubricant and chamois cream for over 25 years, is creating its first-ever brand ambassador team for 2020 to promote its high-quality products and help more people learn about enjoying #happybits on every mile of their ride. The new ambassador team represents a shift for […]

5% of all online orders made over the Thanksgiving Holiday will benefit the company’s Go grants program

Bentonville, AR to welcome 1,000 riders next October.

The man who has hand-painted over 300 ski resort trail maps honored for his life-long contribution to the sport; Niehues also is embarking on a national tour to support his new coffee table book The Man Behind the Maps.

SBT GRVL will offer a fourth 64-mile course option for year two, plus added double and single track sections to the Black and Blue courses.