The cycling sales trend evolved in June, with the growth stemming primarily from higher-end bikes including road, gravel, mountain, and electric bikes.
Matt Powell outlines how the economic and behavioral shifts due to the pandemic will impact the back-to-school environment and sneaker sales in the weeks ahead.
Running Footwear Regains Its Stride And Experiences Five Consecutive Weeks Of Year-Over-Year Sales Growth, According to NPD
Performance running footwear sales rebounded in mid-May and grew 30% in the week ending June 20 over last year – the highest gain in any week since 2020 began.
Spending Gets More Personal As U.S. Consumers Get Out Of Their Homes And Go Into Stores, Reports NPD
June 30, 2020 – The U.S. consumer is expanding their spending consideration set as restrictions ease across much of the country, reports The NPD Group. The importance of enhancing a homebound lifestyle remains, but consumers are increasingly showing their interest in products with a more personal focus. Week-over-week dollar gains that began early for categories like small […]
Cycling Industry Sales Growth Accelerates In April, Up 75 Percent, Generating An Unprecedented $1 Billion For The Month, According To NPD
This is the first month since NPD began tracking the cycling market that sales reached $1 billion in a single month. Bikes suitable for family use, neighborhood riding and those with more approachable price-points showed the strongest year-over-year sales gains.
U.S. consumer behavior and spending patterns are emerging in the data, offering a glimpse into what sports retail will look like as we move through this pandemic. Matt Powell outlines where he sees the opportunities.
Embracing outdoor moments and looking to create them in both the open-air and comfort of our backyards has been a natural response to stay-at-home orders. With air travel showing slow improvement and family vacation options limited, camping could have a breakout summer.
Summer seasonal apparel categories, shorts and swimwear, recently captured nearly one-fifth of total apparel spending, which is more spending share for this category than the same time last year.
Recent sales increases in several discretionary categories reflect today’s buying behavior, but also offer insight to help prepare for a new way of shopping.
The home fitness trend is one of the biggest to emerge from the COVID-19 crisis. Now that consumer interest is piqued on how to exercise at home, the question for retailers and manufacturers becomes, how do we maintain the momentum established over these weeks? Dirk offers up three answers.
In today’s uncertain and unsettling times, Matt Powell offers his thoughts on what sports and outdoor industry brands and retailers must act upon right now to take care of their customers and businesses.
NPD sports industry advisor Matt Powell shares the retail sales highlights across the U.S. athletic footwear and activewear markets for the first quarter of the year.
Amidst the news of major leagues postponing their respective seasons due to COVID-19, Matt Powell dives into the implications these delays bring for sports retail.
The global women’s markets in Turkey, Russia, South Korea, and China grew the fastest in 2019.
NPD Sports analyst Dirk Sorenson explains Peloton’s appeal, and the opportunities such media-based sports platforms present to sporting goods manufacturers and retailers.