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Agency: Pale Morning Media

Maine Brands Flowfold and Sambob Launch Pillow Waist Pack

February 4, 2026 Press Release

Hike all day, sleep all night with this cozy fanny pack pillow

Gold Medalist Aaron Blunck Renews Partnership with Mainers

January 7, 2026 Press Release

Amplifies the visibility of Blunck and Mainers throughout the Olympic season.

Flylow Marks 20th Anniversary Collection with Gore-Tex Line

November 12, 2025 Press Release

Baker Bib, Siren Bib, Lab Coat, Compound Pant and more get the Gore Treatment

Flowfold Channels Coastal Vibes With Striking New Tote

October 6, 2025 Press Release

Innovative design transforms racing sailcloth into a durable, everyday carryall

Minus33 launches Wool Grip Glove line

August 7, 2025 Press Release

To be worn alone or as a liner, with superior dexterity, silicone grip and screen-friendly digits

Minus33 Launches 5-Year Warranty on Mountain Heritage Socks

July 16, 2025 Press Release

New Hampshire merino experts stand behind their U.S.-made socks

Minus33 Merino Earns Oeko-Tex and Woolmark Certifications

March 14, 2025 Press Release

New Hampshire merino specialist demonstrates commitment to quality and environmental responsibility

Völkl Presents Filip Pagowski Limited Edition Collection

December 11, 2024 Press Release

Capsule collection fuses art from internationally acclaimed designer with skiing performance.

Minus33 Launches WoolTek Expedition Glove line

October 31, 2024 Press Release

Naturally antimicrobial wool insulation takes the funk out of hardworking winter gloves

Grassroots announces nominees for 2024 Outdoor Specialty Awards

May 20, 2024 Press Release

Awards to celebrate overall excellence and outstanding achievements among vendors, retailers and sales reps

Grassroots Connect reports rise in buyer and brand participation

April 29, 2024 Press Release

Reno event anticipated to “be a time of business owners embracing the opportunity to lean in and get the most out of their working relationships”

Grassroots Connect gears up for return to Reno

February 22, 2024 Press Release

In addition to traditionally strong retailer and brand attendance, new twists at the show include educational field trips, expanded discovery opportunities and the return of specialty awards

Oboz Footwear introduces the Cottonwood, its most sustainable collection to date

February 17, 2024 Press Release

New collection made with sustainably preferred materials available now.

Fly fishing in the Minus33 Sportsman's Shirt

Minus33 launches pinnacle wool Sportsman Shirt, in time for cooler temps

October 30, 2023 Press Release

A timeless heritage staple, meticulously crafted from premium quality wool.

Grassroots Connect returns to Kansas City

October 26, 2023 Press Release

Specialty buying event will welcome 409 retailer buyers from 145 independent specialty stores.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Study: Nearly Three in 10 Americans Still Loyal to Their Favorite Footwear Brands

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Abercrombie & Fitch Partners with Barry’s on Workout Collection

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Zensah Names Top HS Football Coach Roger Harriott as Brand Ambassador

September 25, 2026

Report: Sports Technology is Now Essential Infrastructure

September 24, 2026

Adidas, Unrivaled, Ink Multiyear Uniform, Performance Apparel Pact

September 23, 2026

On Brand Signs Kylian Mbappé to Signal Soccer Ambitions

September 18, 2026

Twisted X Expands Built in the USA Collection with Seven New Work Styles

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Banish Sweat Marks

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