A new performance shoe brand redefines function and feel with their first versatile trail shoe.
Agency: Big Fish Collective
Kühl Launches All-New Reactiv Series
An innovative series of graphene-infused baselayer and midlayer designed to excel in all conditions
Gunner Unveils Its First Dog Bed Created for the Home
Expands legacy of premium products for man’s best friend.
Altra Announces the All-New Timp 5 with BOA
A cushioned ride with unparalleled grip and a customized fit
Altra Running Unveils the New Torin 8 and Torin 8 GTX
Elevating the Torin legacy to keep up with runner ambitions and the demands of any condition.
Altra Elevates the Trail Experience with Lone Peak 9 Family
The best-selling trail shoe gets upgraded with more durability, grip and comfort for any terrain.
Altra Brings Back the King MT 2 Trail Runner
The ultimate off-trail shoe for challenging terrain
Altra Unveils the New Olympus 6 and Olympus 6 Hike GTX Models
Redefining comfort and grip for trail runners and hikers
Tembo Chalk Co. Now Available in Pay-By-The-Scoop at Mountain Equipment Company Stores
The eco-friendly climbing chalk is now available in five MEC stores across Canada.
Altra Launches the Mont Blanc Carbon
The brand’s well-loved trail racing shoe is now faster than ever with a full-length Carbitex carbon plate, increased grip and durability.
Tilley X MEC Launch Packable Travel Hats
Two Canadian icons collaborate to create a hat for any and all adventures.
Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
Offering runners increased protection and an improved fit on the trail.
Zeal Optics and Haa Aani Alliance Unveil Collaborative Ski Gear with a Purpose
Haa Aani Alliance gear sales protect free-flowing rivers and salmon spawning grounds
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal