Portland, Oregon (January 11, 2024) – Dovetail Workwear – the largest exclusively women’s workwear brand in the northern hemisphere – is committed to creating durable, comfortable and sustainable apparel, built by, for and with women. Dovetail Workwear’s products are co-created and rigorously tested by authentic women engaged in real work. A few of these unsung […]
Agency: Akimbo Communications
Stio Commits to Removing PFAS by 2025
JACKSON, Wyo. (October 10, 2023) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, announced today its commitment to removing PFAS, also known as per- and polyfluorinated chemicals or “forever chemicals,” from its line of technical apparel, footwear and accessories. With the launch of Stio’s Fall/Winter 2023-24 Collection, the brand is already making […]
HydraPak x Supreme Collaboration
The limited edition co-branded Stash Bottle drops this week exclusively on the Supreme community
Poler Stuff Expands Into Wholesale Channel, Announces New Partnerships
The original #CampVibes brand appoints Akimbo Communications as public relations agency of record and names several new sales groups across U.S. and international markets.
BOA Launches New Li2 Dial Platform To Debut On Cycling Footwear, A Breakthrough In Precision Fit
BOA technology brings a smaller, more durable and sustainable dial to market.
HydraPak Launches New Recon Series Outdoor Bottles With 50 Percent Certified Recycled Content
Company expands its performance hydration product line with sustainability crafted Tritan Renew bottles
Smith Launches Committed To Retail Sales Incentive Program
Shop employee commission benefits designed to re-engage the retail economy
BOA Strengthens Athlete Pioneer Program, Extends Contracts, Expands Roster For Snowboard, Trail Run, Cycling
BOA welcomes snowboarder Sage Kotsenburg, trail runner Grayson Murphy, and mountain biker Payson McElveen to the Pioneer team.
Smith Launches CORE Collection Of 100% Recycled Post-Consumer Plastic Sunglasses
New Lowdown 2 CORE Frame debuts on the 50th Anniversary of Earth Day
Yeti Cycles, Smith & Black Diamond Team Up To Produce PPE Face Shields
Initial 10,000 units support Colorado-based healthcare workers
Smith Supports Goggles for Docs
New and used eyewear donated to medical staff across the U.S.
Smith Announces New Snow Helmet Audio Program Powered By Aleck
Smith is excited to announce its new snow helmet audio program, bringing music and connectivity to the mountains, through a new partnership powered by Aleck®. Launching Winter 20/21, co-branded Aleck 006® Wired and Aleck 006® Wireless audio systems will be available in an exclusive partnership across North America. By integrating universally compatible ear pads with […]
Boa Unveils New H4 Platform In Snowboard, Dialed Into Performance Fit, Durability
H4 to debut with market-leading partners, including Burton, K2, Vans, and more
OROS Pushes Boundaries Of Insulation Technology, Secures Government Contract To Advance Development
Portland, OR, October 17, 2019 – OROS, the brand behind SOLARCORE – a ground-breaking insulation that incorporates aerogel, the least conductive material known to humankind – has recently been awarded a multi-million-dollar subcontract under a Other Transaction Authority prototype agreement (pOTA) from the US Army Combat Capabilities Development Command Soldier Center (CCDC-SC) division of the US […]
Boa Redefines Future Of Fit – Unveils Performance Fit Lab, University Of Denver Study
Announces first study showing measured performance improvements in footwear with Boa-powered precision fit solutions.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal