Sara Blakely is taking what she learned about the consumer when she launched Spanx in 2012 and is applying it to feet with her new brand, Sneex. Blakely describes the brand as a “luxury shoe that blends the style of a traditional high heel with the performance and comfort of a sneaker.”
The hybrid heels, or “hy-heels,” feature napa leather and suede sourced from Italy and Spain, available in three styles—single, double, and wide straps in whole sizes 5-11.
Blakely reported that she has been on a mission “for years” to address the “agony” women often feel when wearing high heels. With Sneex, Blakely said she “solves three key pain points that are typical in high heel construction.”
- The lack of support between the foot and sole of the shoe that causes discomfort and wobbly heels,
- The crushing feeling on the ball of the foot from unequal weight distribution, and
- The squeezing of the toes.
Blakely claims the patent-pending shoe design solves these three points, giving women “comfort and walkability without compromising style.”
“There has been a void in comfortable footwear, and women deserve a new option. I wanted to create a luxury high heel that prioritizes how women feel, not just how we look … As a consumer, I have wanted to solve this problem for years,” said Blakely.
Blakely also believes she is providing something missing from the “elevated comfort trend.”
“Consumers are dressing much more casually now,” Blakely said. “While sneakers have been embraced as an option, there are many times I put on clothes and still want the height and look of a heel with the vibe of a sneaker. There was an opportunity there.”
The company manufactures Sneex in Spain.
Image courtesy Sneex
