MWW Group has been hired as agency of record by Aetrex Worldwide Inc., the comfort and wellness footwear company. As agency of record, MWW's award-winning consumer lifestyle marketing practice will develop a multi-tiered communications program to tell Aetrex's story as a lifestyle brand. In addition to its line of casual, dress, sandals and athletic shoes, Aetrex pioneered the iStep, an innovative digital foot scanning technology that accurately measures foot size, identifies arch type and pressure points, and custom selects the ideal footwear and orthotics.
“As Aetrex embarks on its first consumer lifestyle marketing campaign, MWW will help the brand deepen relationships with influencers in traditional, digital, and women's media to help the company gain greater recognition among women looking for fashionable and comfortable shoes,” said Alissa Blate, executive vice president of consumer marketing at MWW. “With our expertise in consumer lifestyle marketing, our team will help build programs to position Aetrex to new consumers who haven't yet experienced the comfort and style of the brand.”
“As a third generation family-owned business, we've tapped MWW to help propel Aetrex into an exciting new phase of growth that will create greater relevance for us as a top fashion and lifestyle brand among women,” said Larry Schwartz, CEO of Aetrex. “We believe no one should have to compromise comfort for fashion. MWW's communications campaign will deliver this message to everyone who wants to look and feel good in their shoes while showcasing our innovative footwear portfolio.”