Adidas released the next chapter of its brand campaign to help all “disarm negative pressure in sport.” Featuring athletes Patrick Mahomes, Aliyah Boston and Anthony Edwards, the campaign amplifies the importance of self-belief, showcasing how those at the top of their game channel it to encourage the next generation of athletes to follow suit.
“Pressure is a part of the game, but it doesn’t have to control you,” said Mahomes. “My best advice is simple: it’s only a throw, or a catch, or a kick, so trust yourself and enjoy the moment.”
Through a series of scenes, against the soundtrack of Queen ft. David Bowie’s Under Pressure, the newest iteration of the “You Got This” campaign films features Mahomes, Boston and Edwards offering encouragement to young athletes in pressure-packed game moments.
The commercials, directed by Derek Cianfrance, use a device of paper basketball and football games to convey the message that pressure can be a motivating force rather than a stumbling block. The commercial featuring Mahomes debuted September 23, while the campaign commercials featuring Boston and Edwards will be released later this month.
“Sport is about more than winning. It’s about the love of the game and the joy that sport brings,” said Chris Murphy, SVP of Brand Communications at Adidas. “Adidas strives to help athletes at all levels understand how they can excel in the face of pressure, and we empower players to foster a positive mindset and focus on the fun. Just breathe and remember, you got this.”
The latest films showcase how each athlete inspires the next generation to harness their inner self-belief, confidence and willingness to embrace fun to overcome pressure during high-stakes moments in their respective sports. From Boston comforting a young basketball player during her free throws to Mahomes encouraging a kicker before a last-minute field goal attempt, these examples serve as a reminder for athletes at every level that giving everything you have, regardless of the stakes, is a different, more meaningful version of winning, echoed by the brand’s “You Got This.”
“I remember the first time I picked up a basketball, and now I’m out here going against the best in the world,” said Edwards. “I’ve always played for the love of the game and with this campaign, I want to inspire young hoopers to shake off the pressure and keep it real—remember why we play in the first place.”
“Thinking back to those days playing basketball as a kid, I remember how simple the game felt,“ said Boston. “As a professional player, the pressure can be intense, but it’s also a chance to bring my game to new heights. When you embrace every challenge, on and off the court, you can rediscover the joy in the game and perform at your best.”
Image courtesy Adidas
