adidas announced today that it will be an Official Supporter of the ATHENS 2004 Olympic Games. Under the agreement with the Organizing Committee for the Olympic Games adidas will supply uniforms for all the ATHENS 2004 workforce (staff and volunteers) and Technical Officials of the ATHENS 2004 and Paralympic Games. adidas furthermore produced all uniforms for the Olympic Torch Relay.
“adidas is proud and honored to play a major part when the world's biggest and most exciting sports celebration event returns to its birthplace,” said adidas-Salomon CEO Herbert Hainer. “adidas has been a part of the Olympic Movement ever since our founder Adi Dassler produced his first pair of sprint spikes for an Olympic athlete back in 1928. The Games of the XXVIII Olympiad will once again be worldwide visible proof of our dedication to athletes, products, innovation and leadership.”
“We at ATHENS 2004 are looking forward to share with the world a unique Olympic Homecoming. While we are working towards delivering technically excellent games, we strongly believe that adidas will provide the best products to help ATHOC volunteers and staff perform at their best!” stated Mrs Gianna Angelopoulos-Daskalaki, ATHENS 2004 President.
adidas has already secured its position as one of the leading brands at the Olympic Games. adidas outfits 21 National Olympic Committees, including host nation Greece, the USA, Germany, Great Britain, France and Cuba. In total, more than 4,000 athletes will compete in three stripes and adidas will provide products for 26 out of the 28 Olympic sports including the Official Game Balls for the Football and Handball Tournament.
