In its 19th year of manufacturing performance golf footwear, Adidas redesigned its flagship footwear line with the Tour360 24.
The latest chapter elevates “every touchpoint for the foot” with improved traction, stability and comfort and will come in laced and BOA models for men and women beginning February 29.
To create the latest iteration, Adidas used feedback from athletes and consumers worldwide to improve fit, durability, and performance, elevating the design.
“For Tour360 24, our objective was to take key learnings from nearly 20 years of Tour360 development to enhance the shoe’s performance from the inside out,” said Masun Denison, global footwear director at Adidas Golf. “We wanted to capture that feeling of confidence that comes when someone puts their foot into the shoe for the first time and gets excited to head to the first tee. The shoe features the classic signature look, but golfers will notice a difference in how this one feels the minute they put them on.”
As part of the Tour360 24 range, Adidas will introduce a new BOA model for men and women offering another option for improved fit and performance.
Watch the video on the Tour360 24 from Adidas here or click on the image above.
Adidas collaborated with BOA Technology and created a shell pattern fit system that works with the lining of the leather upper to enhance overall fit and function. Featuring the micro-adjustable Li2 dial, the system sits underneath a zipper shroud in the upper for a clean aesthetic. Wrapping around the midfoot, golfers will feel more “locked in” as the BOA Li2 dial provides a customized fit.
Image and video courtesy Adidas
