Adidas announced plans for a “world class office” in Los Angeles opening beginning of next year.
The 31,000 square foot office will be inside the ROW DTLA, a creative space in the heart of downtown. Adidas is customizing the space to encourage creativity and be an open source collaboration hub that invites consumers and athletes into the brand.
The new space creates a home base for the brand’s employees in LA across sales, entertainment and influencer marketing, teams driving editorial and social and the key cities team. Adidas currently has approximately 20 people in LA, and the new space will hold around 35.
Core to adidas’ global business strategy, LA is one of six key cities around the world the brand identified as most influential.
“We’re getting much closer to our consumers in Los Angeles,” said Mark King, president, Adidas North America. “Influential cities drive trends not only across the U.S., but around the world. We’re bringing the best of adidas to Los Angeles. It’s a hub for entertainment, sport and fashion. It’s home to some of the best teams and athletes in the world. It’s right where we want to be.”
Photo courtesy Adidas
