Adidas is planning to close stores in coming years as the company shifts investments to online operations, Adidas CEO Kasper Rorsted told the Financial Times.
Rorsted, said “over time, we will have fewer stores, but they will be better.” At the same time, he said, “Our website is the most important store we have in the world.”
The number of Adidas stores is expected to reduce slightly in 2018, he confirmed.
Adidas has set a goal to more than double its e-commerce sales to €4 billion euros ($4.91 bn) by 2020, up from €1.6 billion last year. The company has 2,500 stores globally and 13,000 additional mono-branded franchise stores.
