Eastern Kentucky University athletics and Adidas announced a new multi-year partnership. Adidas becomes the official athletic footwear, apparel and accessory brand of the Colonels.
“This is the first-ever, complete, department-wide apparel partnership for Eastern Kentucky University athletics,” Director of Athletics Stephen Lochmueller said. “This partnership will provide all EKU teams access to the best gear available, provide brand consistency and help connect our fans to our teams. We’re very excited to be a part of the Adidas family. Being an Adidas-sponsored school will allow our student-athletes access to the highest quality sports apparel and equipment in the world. The magnitude of support that Adidas has built into this partnership shows how much they tremendously care about ensuring that EKU student-athletes have the very best.”
With the new 10-year deal, Adidas will supply Eastern Kentucky’s 16 varsity athletic teams with footwear, apparel and accessories and will be the official equipment provider for the EKU baseball team through the 2027-28 academic year.
“Our mission is to help athletes perform better, and we seek to inspire through our products, our style and in communities,” said Jim Murphy, director of NCAA Sports Marketing at Adidas North America. “We’ll bring our newest and most innovative high-performance products to the Colonels and we’re looking forward to collaborating with Eastern Kentucky Athletics to help them execute their mission to become a premier athletics department, continue to raise the bar and pursue championships and broaden the student-athlete’s foundation for their future outside of athletics.”
Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers and Texas A&M. Adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).
