The University of Cincinnati announced that it entered into a 4-year agreement with adidas to supply apparel and footwear to the UC football team beginning with the 2008 season. Adidas replaces Nike.
All 18 of UC's sports will be affiliated with adidas as part of an $11.5 compensation deal, $3.4 million of which goes to the football program, or roughly $825,000 per year. UC's previous football deal with Nike, which expired in 2007, was worth $90,000 a year
The new deal runs through the 2011-12 school year.
Football coach Brian Kelly will receive $100,000 per year as part of the deal. Basketball coach Mick Cronin gets $110,000.
The football agreement is the culmination of a process of partnering with adidas that began in 2006-07 with 15 sports, including men's and women's basketball. Men's and women's soccer signed with adidas for 2007-08 and now football in 2008-09.
With adidas now furnishing apparel to the football program the Bearcats will have newly designed uniforms for next season that will be unveiled at the annual spring game on April 26 at Nippert Stadium.
The school also negotiated with New Balance, Under Armour and Nike before reaching the agreement with adidas.
