Adidas announced that it would remain a global marketing partner of the NBA, the WNBA and the NBA G League.
The deal “renews our marketing rights in the footwear category as we continue to differentiate our basketball presence through our product offerings and storytelling around our athlete partners,” Adidas said in a release.
“We look forward to the continued success of our 20-year partnership, one that features two globally iconic brands dedicated to growing the game and changing lives through the power of sport,” said Austin Hodges, head of Adidas NBA marketing.
“We look forward to providing fans a closer look into how we are reimagining basketball through our new approach which brings lifestyle and performance together as one,” said Adidas Basketball global GM Eric Wise.
Adidas’ NBA endorsers with signature shoes include James Harden, the Brooklyn Nets, Damian Lillard, the Portland Trail Blazers, Donovan Mitchell, the Utah Jazz, and Trae Young, the Atlanta Hawks.
Photo courtesy Adidas
