Adidas and Patrick Mahomes signed six student-athletes at Texas Tech University to NIL deals on August 23, the first group to join Team Mahomes, the three-time Super Bowl Champion’s NIL initiative with Adidas. The student contracts follow just weeks after Adidas signed a deal with Texas Tech to be the official footwear, uniform, apparel, and accessory partner of the Texas Tech Red Raiders.

Mohomes paid a surprise visit to the Texas Tech campus where he awarded Micah Hudson (Football), NiJaree Canady (Softball), Jasmine Shavers (Basketball), Matthew Comegys (Golf), Sam Courtwright (Soccer), and TJ Pompey (Baseball) to Team Mahomes and gifted them each customized Mahomes gear. The student-athletes will participate in brand marketing campaigns, including for Mahomes’ signature shoe and apparel line with Adidas.

“The energy around this partnership has been incredible, and this announcement shows just how important this is to me, Adidas and Texas Tech,” said Mahomes. “Adidas has been a collaborative partner from the start, and we worked together to select athletes who are among the best and embody the drive and dedication we’re looking for in a Team Mahomes athlete. We’ve got a lot of great stuff coming up for the Red Raiders—stay tuned for more.”

In addition to Mahomes meeting with the athletes, the Quarterback of the Kansas City Chiefs visited with the Texas Tech Red Raiders football team, showing the new Adidas uniforms that the tea will wear later this fall.

“Our partnership with Texas Tech, which we announced just a few weeks ago, continues to grow and evolve, and our goal is to make it one of the strongest and most visible in all of college sports,” said Chris McGuire, Adidas’ VP of Sports Marketing. “Our belief is that long-term equity in sport starts with investment, which is why we’re proud to have worked with Patrick in welcoming such an incredible group of student-athletes to the three stripes family.”

Mahomes also announced a sizeable donation to Texas Tech Athletics, helping to wrap up the largest facility investment in the school’s history—the $240 million South End Zone and Dustin R. Womble Football Center project, which opens this season.

“The creation of Team Mahomes further positions Texas Tech Athletics as a national leader in NIL. This wouldn’t be possible without a tremendous partner in Adidas that believes strongly in investing in our student-athletes under the Patrick Mahomes brand,” said Kirby Hocutt, director of Athletics at Texas Tech University. “In this era of sports, there aren’t many generational athletes like Patrick Mahomes who promote their alma mater so proudly and give back in such a meaningful manner.”

In addition to the six NIL deals, all eligible student-athletes at Texas Tech can join the Adidas NIL Ambassador Network, which gives all student-athletes at Adidas-partnered Division 1 schools the opportunity to benefit from their Name, Image, and Likeness. Since its founding, over 12,000 student-athletes nationwide across various sports have participated in the network, earning a percentage of the sales they drive forproducts and campaigns.

Image courtesy Adidas