Adidas inked a 10-year kit deal with Spanish soccer club Sevilla, becoming the second LaLiga club in the company’s stable, joining Real Madrid. The move brings to an end the club’s three-year partnership with UK brand Castore. Castore took over from Nike.
Adidas will provide playing and training kits for the men’s first team, as well as the women’s and academy teams, under an agreement running from the 2025/26 season through the 2034/35 campaign.
The deal reunites the two companies after Adidas previously supplied the LaLiga club’s kits during the 1970s and 80s.
Sevilla stated, “This new union reinforces the connection between the two brands with a strong identity in the international sports scene. The club stands out for its competitive nature and its consolidated presence in European football. Adidas is a historic brand and a global benchmark in the sports industry, especially in football, where it has been setting trends for decades.
“The value of the club’s brand and our continental and national success and the solid growth of our retail figures in recent seasons have been decisive for Adidas to commit to a global and strategic project, said Adidas in a media release. As an integral partner, Adidas will offer 360-degree support to maximize both sporting performance and official product sales, with a special focus on innovation, technology and exclusive design.”
Image courtesy Sevilla
