Adidas entered into a seven-year partnership with IUPUI Athletics to become the official athletic footwear, apparel and accessory brand of the Jaguars through the 2024-2025 season.
Indiana University–Purdue University Indianapolis (IUPUI) is a public research university in Indianapolis, IN.
Adidas will supply the Jaguars with all of their headwear, apparel, footwear and accessory needs for all sports, beginning July 1.
“We are excited to partner with Adidas to provide our student-athletes, coaches, staff and fans with cutting-edge, innovative apparel, footwear and equipment,” IUPUI Director of Athletics Dr. Roderick Perry said. “This is the next step in our comprehensive brand awareness campaign as we build upon our traditions while striving for competitive excellence.
“Adidas is a global brand and world leader in the marketplace, so it’s an exciting undertaking to be entering this partnership.”
“Our mission is to help athletes perform better, and over the next seven years, we’ll empower IUPUI’s student-athletes by providing the Jaguars with our newest and most innovative uniforms, footwear, apparel and equipment,” said Jim Murphy, director of NCAA Sports Marketing at Adidas America. “We believe that sport has the power to change lives, and this new partnership provides us an opportunity to collaborate with IUPUI Athletics and help them execute their mission to enrich the lives of student-athletes; provide opportunities for physical, intellectual and social growth and to win conference championships.”
Adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State, Rutgers and Texas A&M. Adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS).
IUPUI Athletics competes at the NCAA Division I level and is a member of the Indianapolis-based Horizon League. The department ranks among the nation’s elite academically and is coming off a year in which it placed third in the Horizon League McCafferty Trophy all-sports standings. The IUPUI women’s soccer, women’s basketball, women’s swimming & diving and women’s golf teams all earned postseason berths, with the soccer and golf teams participating in the NCAA Tournament.
Photo courtesy IUPUI
