Adidas announced a global licensing agreement that will see Delta Galil design, manufacture and distribute men’s and women’s underwear collections under Adidas’ Badge of Sport and Originals labels. Launching for Spring 2022, the collections will be available in the APAC, EMEA, Europe and Latin America regions, with the women’s collections also launching in North America.
“We are honored to partner with Adidas, a global leader in the sporting goods industry, to launch these new collections,” said Victoria Vandagriff, President of D2 Brands at Delta Galil. “Innovation is core to the DNA of both Adidas and Delta Galil and we look forward to leveraging that shared strength and focus through this collaboration. This license marks a meaningful addition to Delta Galil’s portfolio of licensed and proprietary brands.”
The Badge of Sport collection will be sold through Adidas’ DTC channels, department stores and sporting goods retailers. The Originals collection will be distributed through Adidas’ DTC channels, department stores and select fashion retailers.
Delta Galil develops apparel including bras, shapewear and socks, intimate apparel for women, men’s underwear, activewear and sleepwear including the PJ Salvage brand. The company sells its products under brand names licensed to the company, including Calvin Klein, Columbia, Spalding, Tommy Hilfiger, and Wilson.
Photo courtesy Delta Galil