Adidas Originals and Edison Chen debuted the next chapter of their collaboration with the updated Clot Gazelle in linen khaki and blue and their first global apparel range with the Clot August Collection by Edison Chen.
Chen enlisted Spanish footballers Vicky Lopez, Mapi Leon, and the rapper Tino El Pingüino from the Latin music scene, showcased in the collection’s marketing campaign.
Inspired by Chen’s European travels, the campaign merges fashion and culture through football and music, “creating something new out of a classic with an untraditional execution for sportswear.”
The Clot Gazelle shoe offers nubuck details on a jute upper and an espadrille sole with blue stripes. Attention is given to how the upper assembles to the bottom. The cotton tape is custom-engineered for the shoe and beaded using an intricate process inspired by Eastern influence. Finally, the midsole is custom-engineered for support, highlighting a new construction process.
The Clot August apparel collection comes in four silhouettes—a crochet zip jacket, a crochet short, a crochet polo, and a ribbed tee. Chen focused on tailored construction and the use of lux fabrics to embody the resort lifestyles of Sardina with a contemporary edge in an elevated but relaxed way.
The apparel collection includes a mesh stitch, a jacquard-engineered 3-stripe motif, and embroidered patches. It reimagines iconic Adidas Originals silhouettes, including the Superstar track jacket, using unexpected patterns, colors, materials, and executions.
Image courtesy Adidas
