Adidas Originals will open a new U.S. flagship store on Spring Street in New York City on August 17.
Situated in the heart of Manhattan’s bustling SoHo neighborhood, the space will house a curated assortment of Adidas Originals lifestyle product including limited-edition capsule collections and designer collaborations for men, women and children.
“The new Adidas Originals flagship store concept has proven to add further momentum to our success story around the globe,” said Arthur Hoeld, GM, Adidas Originals. “The store allows us to provide new and exciting experiences for our customers, in addition to celebrating the city they call home. We are happy to open this new flagship in New York City – an epicenter for creativity and culture.”
The store will host curated events and installations on a regular basis in order to encourage localized experiences, create community among streetwear lovers and connect with urban culture enthusiasts.
Joey Bada$$ and Pro Era collective members Kirk Knight, CJ Fly and Nyck Caution partnered with Adidas Originals to create a special zine and accompanying video directed by Ahmed Klink, capturing the crew’s experiences through music and how the city connects everyone through personal creativity. The zine will be available for pickup at the new flagship, located at 115 Spring Street in SoHo.
https://youtu.be/O0F03bfsy2o
Photo and video courtesy Adidas
