Adidas has opened an Adidas Originals flagship in Carnaby Street in London.

The flagship will offer some of the brand’s most exclusive product releases including Spezial, Ivy Park and YEEZY, as well as hyper-local products.

Chis Walsh, VP brand Adidas, North Europe, said: “The new Adidas Originals flagship is one of the best expressions of our brand combining creativity and sustainability with commerce and creating a Home of Originals for London Creators. The store will become the destination for the most in-demand Adidas Originals product in London, and we look forward to joining the Carnaby neighborhood in welcoming our Adidas consumers and community”.

Photo courtesy Adidas