adidas Group has selected Carat as its media partner, to handle the planning and buying of media for both the adidas and Reebok brands worldwide. This decision is the result of a thorough pitch process which began in February, and ended with a very close-run contest between Carat, which is adidas's worldwide agency and OMD, which manages Reebok's European media.
“We were fortunate to have two very qualified agency finalists, OMD and Carat, who continued to raise the bar every time we met with them. This was a tremendously difficult decision for all the key stakeholders from the Group because of the high calibre of the agencies' teams,” said Uli Becker, adidas's Head of Global Brand Marketing. “We chose Carat for their strong strategic vision and their commitment to our business. We are confident that Carat will extend our successful partnership to deliver growth of the adidas and Reebok brands through the World Cup to the Beijing Olympics and beyond.”
