The adidas Group has bought the distribution rights for the Reebok brand in Greece from RbK Hellas A.E.B.E. Effective January 1st, 2008, adidas Hellas S.A. will become the exclusive distributor of Reebok products in Greece. Financial details of the transaction will be kept confidential.
Buying out Reebok distributors and joint ventures around the globe is a key component of the integration strategy and will provide the adidas Group with annual revenue synergies totaling at least 200 million by 2009.
At the local level, the two existing organizations adidas Hellas and Reebok Hellas will collaborate very closely on the integration to generate synergies and enhance the two brands presence in the market, while keeping distinct brand positioning towards retailers, stakeholders and consumers.
