Adidas Golf and Dustin Johnson announced a new multi-year apparel and footwear deal. 2017 will mark the company’s tenth year collaborating with the 2016 PGA of America Player of the Year Award and Vardon Trophy recipient, 2016 US Open Champion, Top American and No. 2 Player in the World.
Adidas said Johnson’s use of its Tour360 Boost shoes has helped catapult Adidas Golf footwear to the No. 2 market share position.
“DJ’s scoring and legendary ball striking draw huge galleries and substantial television exposure, which are critical to the promotion of our apparel and footwear. We believe his US Open Championship is the first of many Majors to come, which will make him an even bigger star,” said Jeff Lienhart, executive vice president of Adidas Golf. “He is the perfect athlete for our team to test innovative product solutions and his feedback will continue to influence our design decisions.”
“Adidas Golf is more than a sponsor. They have been with me since the start of my career; we’ve collaborated, created and celebrated together,” said Johnson. “I’m grateful for the support Adidas Golf has given me and look forward to seeing what we can do together moving forward.”
