Adidas said that it has formed a partnership with Peloton. Details were not disclosed but reports indicate the partnership is an apparel collaboration.
In a statement. Aimee Arana, GM, global training, Adidas, said, “I’m proud to announce our partnership with peloton, the leading interactive fitness platform. Together we see great potential to surprise and delight our highly engaged communities by multiplying the power of both brands in a number of exciting ways. Our shared values around well-being, inclusivity and community provide an incredible foundation and we look forward to bringing these brands together.”
Adidas’ statement concluded with, “Check back here soon for additional information and news.”
Logo courtesy Adidas