Western Michigan University Director of Athletics, Kathy Beauregard, announced an extension of the department’s partnership with Adidas, keeping Bronco Athletics in the brand through 2027/28.
“Adidas has been a tremendous partner for Western Michigan athletics, and we’re thrilled to continue that relationship for the next seven years,” Beauregard said. “Through this extension, Adidas has enhanced our ability to support our Bronco student-athletes. We’ll continue to provide cutting-edge apparel and footwear to our programs while also giving our fans outstanding merchandise to choose from when they represent the brown and gold.”
With the updated contract, Adidas will continue to be the primary provider of footwear, apparel and uniforms for its 16 varsity programs.
Logo courtesy Western Michigan University