Adidas has created the first-ever launch of a baseball cleat within a video game, and partnered with Snapchat to create a game for baseball and video game fans.
To unveil the special-edition, video game-inspired 8-BIT collection for the MLB Playoffs, adidas Baseball is debuting the cleats via MLB: The Show. To further bring 8-BIT cleats to life within the gaming world, Adidas Baseball launches the Snapchat game “BASEBALL’S NEXT LEVEL”, produced with AvatarLabs and inspired by the new Adidas Baseball 8-BIT collection, featuring adizero and IconV cleats. The game features Adidas MLB icons: Aaron Judge, Carlos Carrera, Alex Bregman, Justin Turner and Kiké Hernandez, and invites players to pick their favorite 8-BIT cleat and MLB icon to participate in a home run-derby challenge.
Through the game, players will also be able to purchase the latest Adidas cleats, the first time such capacity has been expanded to a game, and a significant step in Snap’s e-Commerce efforts.