adidas America announced the appointment of Kevin Wulff to the position of Director of Sports Marketing. Wulff brings with him over 26 years of experience in the Sports Industry. He most recently served as the CEO of the Women’s Tennis Association.
In his new role for adidas Wulff will oversee all domestic sports marketing operations. This includes adidas relationships with organizations such as the New York Yankees, the NBA, MLB and the United States Olympic Committee, as well as college teams such as Notre Dame, UCLA and Tennessee, and athlete relationships from Tracy McGrady to Nomar Garciaparra. Wulff will also work closely with the company’s global sports marketing team based at the company headquarters in Germany.
“adidas is very fortunate to be bringing on board a leader with Wulff’s experience, knowledge of the industry and passion for competition,” explained John Kawaja, Director of Marketing for adidas America. “I am certain that Kevin will be a great fit with our marketing team and a great asset to our brand.”
