Effective January 03, adidas has partnered with Betlin, Inc. as the official licensee responsible for the exclusive manufacturing and selling of custom and stock uniforms. Betlin, Inc. will produce custom and stock uniforms for the Basketball, Football, Baseball & Softball, Lacrosse, and Ice Hockey categories.
“Betlin has a proven track record and we are confident that this partnership will allow us to drive sales of brand driven — uniquely designed custom and stock uniforms,” said David Howitt, Director of Licensing and Business Development, adidas America.
This alliance provides adidas with a domestic uniform manufacture that can meet the growing demand for adidas branded uniforms. It allows adidas to strengthen Licensed Property partnerships and drive team uniform business at the college and high school levels.
“adidas is a proven leader in providing the best products to athletes at every level,” said John Archer, President of Betlin, Inc. “Betlin’s history as a quality uniform manufacturer, coupled with adidas commitment to provide the best products makes for a perfect fit.”
