Adidas’ Adizero running franchise has, for two decades, led performance innovation. Today, April 10, the brand dropped the Adizero Aruku, “recontextualized for a new generation of lifestyle movers and shakers.”
Drawing on the aesthetics of Adidas’ 2000s running shoe and reimagined with today’s materials, the company manufactured the high-stacked silhouette of the Adizero Aruku on SwirlFoam cushioning, which takes the form of a platform midsole. The shoe design “offers a cloud-like feel with high energy return and a unique rocking motion.”
Taking cues from the lesser-known Adidas’ Adizero PR sneaker, the mesh upper of the Adizero Aruku features TPU overlaid shapes and patterns, “uncovered from the Y2K era and reborn for today.”
Adidas selected Portuguese professional footballer Rafael Leão and London’s DJ Jordss to headline the marketing campaign as “pioneering figures” and shown as they “tread new ground and their collectives.”
Image courtesy Adidas
